Ebury Poland & CEE — Building a Leading B2B Fintech FX Business

Client / organisation

Ebury — Poland and Central & Eastern Europe

Industry

B2B fintech, international payments, FX and cross-border trade finance

Challenge

When Ebury entered Poland, the company had no local market presence, no operational structure and no established brand recognition in one of Europe’s most competitive FX and banking markets.

The challenge was not only to launch the business, but to educate the market on an entirely new category of non-bank international finance services for SMEs and mid-sized companies.

What We Shipped

Built Ebury Poland from zero into one of the company’s key international markets over an 11-year journey.

Led market expansion and commercial growth across Poland and supported development initiatives in neighboring countries including Czechia, Slovakia and parts of the wider CEE region.

Responsibilities included:

• market entry strategy
• team building and leadership
• sales and business development
• regulatory and operational coordination
• PR and market positioning
• development of FX and international payments business
• large-scale event marketing and educational initiatives
• building partnerships with entrepreneurs, CFOs and international businesses

Built teams, structures and commercial processes capable of scaling rapidly in a highly competitive environment dominated by banks and international financial institutions.

Played a key role in establishing Ebury as one of the leading fintech brands for international business finance in Poland.

Results

• Built one of Ebury’s strongest markets globally
• Acquired thousands of business clients
• Developed high-performing commercial teams across the region
• Helped position fintech solutions as a real alternative to traditional banking for SMEs and international companies
• Contributed to the growth of the wider fintech ecosystem in Central and Eastern Europe