Cookie Policy


Website	https://jakubmakurat.com
Service Provider	Jakub Makurat, operating under the business name Jakub Makurat Efineo
Business Address	ul. Polska 39, 81-595 Gdynia, Pomeranian Voivodeship, Poland
Tax ID (NIP) / REGON	5860201901 / 221489866
Contact	kontakt@jakubmakurat.com, +48 663 882 663
Version	30 May 2026

1. What are Cookies

Cookies are small text files stored on your device when you use the Website. They help the Website function properly, remember your preferences, analyze traffic, and support marketing activities.

Cookies may be set by the Service Provider or by trusted third-party providers, such as Google, LinkedIn, Meta, payment operators, or technical service providers.

Some cookies are strictly necessary for the Website to function and do not require your consent. Other cookies, particularly analytics and marketing cookies, should only be used if you give your consent.

Category	Purpose	Examples	Consent
Strictly Necessary	Website functionality, security, forms, consent preferences	Session, CSRF, cookie_consent	Not required
Analytics	Traffic measurement, statistics, website improvement	Google Analytics 4, Google Tag Manager	Required
Marketing	Remarketing, conversion measurement, ads, target audiences	LinkedIn Insight Tag, Meta Pixel	Required
Functional	Remembering user preferences or additional website features	UI preferences, form settings	Depends on the feature

3. Current and Planned Tools

Google Analytics 4 – an analytics tool used to understand how visitors interact with the Website. It should only run after you consent to analytics cookies.
Google Tag Manager – a tag management system. While it manages scripts, the deployment of analytics and marketing tags through it depends on your consent.
Google Consent Mode v2 – a mechanism that communicates your consent status to Google, specifically for analytics_storage, ad_storage, ad_user_data, and ad_personalization.
LinkedIn Insight Tag – a marketing tool used for conversion tracking, remarketing, and analyzing LinkedIn campaign performance.
Meta Pixel – a marketing tool used for conversion tracking, remarketing, and optimizing Meta campaigns.
PayNow and Autopay – payment operators that may use their own cookies or similar technologies on their payment pages in accordance with their own policies.

Name	Provider	Purpose	Duration	Category
cookie_consent	jakubmakurat.com	Stores your consent preferences	6–12 months	Strictly Necessary
PHPSESSID / similar	jakubmakurat.com	Manages user sessions, forms, and security	Session	Strictly Necessary
ga	Google	Distinguishes users in GA4	Up to 2 years or per configuration	Analytics
ga*	Google	Maintains GA4 session status	Up to 2 years or per configuration	Analytics
*gcl**	Google	Advertising conversion tracking	Up to 90 days or per configuration	Marketing
li_sugr / bcookie / lidc or similar	LinkedIn	LinkedIn tracking and advertising	Per LinkedIn policy	Marketing
*fbp / fr or similar*	Meta	Meta tracking and advertising	Up to 3 months or per Meta policy	Marketing

Implementation note: This final cookie list must be confirmed after a technical scan of the Website, as the actual names and storage durations depend on your WordPress configuration, active plugins, and tags.

You can accept all cookies, reject optional cookies, or customize your preferences in the settings panel.

Your consent should be voluntary, specific, informed, and you can withdraw it at any time.

Refusing to consent to analytics or marketing cookies will not prevent you from using the core features of the Website.

You can also manage cookies directly through your browser settings.

Recommended English version for implementation:

Headline: I respect your privacy. And your attention.
Text: I use cookies to ensure the website works properly and – with your consent – for analytics and marketing purposes, including Google Analytics 4, LinkedIn Insight Tag, and Meta Pixel. You can accept all cookies, reject optional ones, or adjust your own preferences.
Buttons: Accept All | Reject Optional | Preferences

7. Preference Panel

Category	Description	Default Status
Strictly Necessary	Required for website functionality, security, and storing your consent preferences	Always active
Analytics	Help me understand how visitors use the website	Disabled until consent
Marketing	Allow me to measure campaign effectiveness and run remarketing ads	Disabled until consent
Functional	Support additional features or save your specific preferences	Disabled unless strictly necessary

The Cookie Policy may be updated to reflect changes in tools, website configuration, legal requirements, or service providers.

The current version of the Cookie Policy will always be available on the Website.

1. What are Cookies

2. Cookie Categories

3. Current and Planned Tools

4. Sample Cookie List for Technical Configuration

5. Managing Your Consent

6. Cookie Banner Copy

7. Preference Panel

8. Changes to the Cookie Policy